Welfare is Gold

Welfare Is Gold is a harassment prevention strategy created for a large mining group in Mexico. The strategy combines Welfare Commissions in each unit, an attention protocol, an intensive communication program and a web application that generates a personalized protocol for each contractor company. Printed and digital materials include infographics, posters, short animated videos, cartoons and memes. The protocol was co-designed with local employees and validated by the mining units. The intent is a workplace culture free of harassment.

Welfare is Gold Harassment Prevention Strategy by Tekio has been featured as a creative example of service design by the A' Design Award & Competition. Welfare is Gold Harassment Prevention Strategy received the Bronze A' Design Award in Meta, Strategic and Service Design in 2021. The A' Meta, Strategic and Service Design Award is a juried, academic and highly prestigious design accolade which recognizes outstanding design of design strategy, design management, service design, franchising design, strategic design, service blueprints, prototypes, touchpoints and more.

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